Top 5 Beauty Retail Apps on Android in Nigeria Q4 2022

In Q4 2022, the beauty retail sector on the Android platform in Nigeria exhibited diverse performance metrics across the top 5 applications. Below, we delve into the weekly downloads and active user trends for these apps, based on data from Sensor Tower. For more insights, be sure to check out Sensor Tower.

Boutique Skin Envie experienced fluctuating weekly downloads. Starting from 476 downloads at the end of September, the app saw a dip to 307 in early October, followed by a peak of 706 mid-month. The downloads dropped significantly to 21 by the end of October and reached 36 in late November.

Fragrances.com.ng showed a relatively stable download trend. Weekly downloads started at 121 in late September and saw minor fluctuations, peaking at 162 twice in November. By the end of the quarter, the downloads had reduced to 68.

Cheap Makeup for Women had a consistent performance with weekly downloads ranging from 52 to 157. The highest number of downloads was recorded at the end of September, while the lowest was observed in mid-December.

Purplle Online Beauty Shopping witnessed a mixed trend in downloads. Starting at 61 downloads at the end of September, the app saw its highest downloads of 101 in early November. However, the numbers dwindled to single digits by late December. Active users for Purplle showed a steady increase from 330 in late September to 445 in mid-November, followed by a slight decline to 367 by the end of December.

Nykaa - Beauty Shopping App had a varied download trend, starting with 19 downloads at the end of September, peaking at 71 in early November, and ending the quarter with 43 downloads. Active user numbers were more stable, starting at 733 in late September and hovering around 700-746 throughout the quarter.

The data presented here provides a snapshot of the performance trends for the top beauty retail apps on Android in Nigeria during Q4 2022. For more detailed insights and analytics, visit Sensor Tower.